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This Weeks Wisdom

Bill Bernbach, founder of advertising agency DDB, reminds us that it is not enough to be right — you must also be compelling:

"A dull truth will not be looked at.
An exciting lie will.

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."

Source: Good ole James Clear newsletter

Charlie's Wisdom

Show me the incentive and I will show you the outcome
- Charlie Munger

**

To improve, compare little things.
- marketing strategies
- exercise technique
- writing tacticsTo be miserable, compare big things.
- career path
- marriage
- net worthComparison is the thief of joy when applied broadly, but the teacher of skills when applied narrowly